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Mobile commerce is erasing the line between online and in-person shopping. I've been looking at the growth of this market and ways retailers are building their m-commerce future.
Retailers are seeing mobile shopping skyrocket. Mobile commerce sales in the US in 2008 were $400m. That number quadrupled to $1.20bn in 2009, and then doubled to $3.4bn in 2010.
Growth for 2011 promises to be nothing but explosive...
Statistics from Debenhams provide further evidence of the value of mobile commerce to retailers, with its iPhone app bringing in £1m in sales in five months.
Following the early success of the iPhone app, Debenhams is now releasing apps for Android and Nokia devices.
Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile.
There are more barriers than in traditional e-commerce, such as smaller screens, variable connections speeds, so if retailers are going to make mobile commerce work, then user experience is all important.
With this in mind I've compiled 25 tips to help maximise conversions from mobile commerce...
Mobile has the potential to be a valuable sales and marketing channel for fast food restaurants and takeaways, allowing customers to place orders at their convenience, wherever they might be.
Over the weekend, I attempted to place an order with Pizza Hut from my mobile but ended up using Dominos instead. Here's why...
Shoe retailer Schuh has just released an iPhone app which allows customers to shop from their mobiles, as well as finding their local store.
At first glance, the app looks promising, so how does it perform, and can users easily make a purchase from the app?
Everybody, especially commentators and journalists, loves to talk about defining moments. That is the reason there has been so many column inches dedicated to predicting, or dismissing “the year of the mobile”.
Everyone can see the potential for mobile devices to change the way we consume and engage digitally and they are all hoping for, and expecting, a single event that marks the beginning of mass mobile adoption from a marketing stand point.
The reality however, is this event is never going to occur. The year of the mobile will probably never happen as there is no single event which is going to change the way we use and consume information and advertising on mobile devices.
What will happen is a natural evolution of mobile devices, platforms, and user attitudes that will evolve mobile internet into a channel with mass usage allowing for marketers to engage with customers more.
Web users prefer a mobile optimised site for shopping and browsing, but expect the same brand experience they would find online or through other channels, according to a new study.
The mCommerce Benchmark study by eDigital Research finds that satisfaction levels with retailers' site on mobile are improving, with M&S the top-rated mobile site.
It contains some useful insight into what users expect from mobile commerce sites. I've summarised some of the findings below...
Despite its obvious potential, mobile has arguably been overhyped for years. So it's not exactly surprising that many businesses have held back on their investment in mobile.
But for retailers, both online and offline, that are still skeptical, 2011 may be a good year to take the plunge. That's because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.
While mobile commerce remains a minority activity, it is experiencing strong growth, with 8% of online shoppers making a purchase from their phones this Christmas, up from just 2% last year.
This statistic comes from a survey of 10,000 shoppers by ForeSee Results, which also looks at popular mobile activities, and how customers rate mobile user experience.
Department store retailer House of Fraser has added another element to its multichannel strategy with a new mobile website, which has been optimised for a range of devices.
The mobile site has been developed by Usablenet, also behind the mobile sites of Tesco, M&S and John Lewis.
I've been trying the new mobile site...
The internet-connected mobile phone may prove to be one of the most notable consumer innovations in the past century, but it may also be a headache for brick-and-mortar retailers who, over the past decade, have had to figure out how to adapt to a world increasingly engaging in ecommerce.
The reason the mobile phone is keeping retail executives up at night: comparison shopping on steroids. Thanks to comparison shopping websites, and dedicated comparison shopping apps, consumers can simply walk into a store, scan an item's barcode and search the web for a better price.