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While plenty of US retailers have mobile commerce sites or apps, it seems those in the UK have been slower to move into mobile.
I covered this topic last year, and could only think of three m-commerce sites in the UK, two of which were Amazon and eBay. There are now a few more, but a lot of big names are yet to move into mobile commerce.
Strong growth is predicted for the mobile commerce market, and there are plenty of reasons why a mobile commerce site (or app) can benefit retailers. I've been listing the UK retailers with a mobile presence...
Customers are increasingly switching between channels when researching and making purchases, with the vast majority using at least two in their purchase decisions.
This is one of the findings of an ATG Cross-Channel Commerce study (registration required), which surveyed 1,054 US consumers...
Price comparison service Shopping.com has just launched an iPhone app to allow shoppers to find price and product reviews when shopping offline.
There are already some good mobile comparison apps and sites available, so i've been seeing how this new app compares...
It's going to be the year of mobile...again. Sure, go ahead and yawn (or laugh). We've heard it all before, right? But smartphone adoption is through the roof, and cutting-edge technologies are gaining some real traction. So we caught up author and consultant Rank Mobile's Cindy Krum to help sort out some of mobile marketing's most recent acronyms, not to mention their viability.
One trend I've noticed lately is that the few UK retailers that have launched mobile commerce services have opted to do this via mobile apps rather than a mobile website. Both Next and Net-A-Porter have the app, but not the mobile site.
Is there an argument for producing an app rather than a mobile site? Or should retailers be looking to reach as many customers as possible with a mobile site? Or should they have both?
I've listed some of the arguments for and against...
Next has just launched an iPhone app with a large range of stock to browse through, and full mobile commerce functionality.
I've been trying out the new Next app to see how user friendly it is...
Restaurant chain Wagamama has launched an iPhone app for ordering from its restaurants, the first app of its kind in the UK.
After years and years of premature predictions of varying kinds about the mobile market, it's clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple's App Store, mobile is legitimately big.
According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.
Major US retailer Best Buy is one company that has been taking mobile commerce seriously, and the mobile site was among the examples we used in our recent Mobile E-commerce Best Practice Guide.
Best Buy also has a recently updated iPhone app, so I've been trying this out, and seeing how it compares to the mobile site...
Presentations include a recent Taptu report on the future state of the mobile web, a look at some mobile commerce sites from US brands, and a fascinating look at the mobile commerce market in Japan, which offers some useful lessons for retailers in Europe and North America.
Virgin Trains released an iPhone app recently, which is a bit of a disappointment and, judging by the low ratings it has received so far, the users seem to think so too.
The app gives information on Virgin Trains services, and that's about it. The opportunity was there to create a useful app for customers, as thetrainline and Cross Country trains have done, but Virgin has missed this chance.
Econsultancy has just published a Mobile E-commerce Best Practice Guide, which outlines some of the best practices currently in use on mobile commerce sites and apps, and provides recommendations for making the mobile user experience as smooth as possible.
To tie in with the new guide, here are ten reasons why retailers need a mobile commerce site...