Posts tagged with Mobile Commerce

Three key trends from our new Digital Marketing in the Telecom Sector report

Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.

This statistic comes from our brand new Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe.

The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.

In the meantime, here’s a summary of three key trends identified in the report:

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40+ useful statistics from Econsultancy's Q2 reports

Econsultancy's expert team of analysts have continued their sterling work this year, and to highlight some of their excellent research I've rounded up a load of interesting stats from our Q2 reports.

Yes, I am aware that Q2 ended more than a month ago, but the saying "better late than never" is my guiding principle with this post.

It includes data on customer lifetime value, mobile optimisation, paid search, big data, mobile commerce and the UK's top digital agencies.

This by no means includes all of the reports published by Econsultancy this year, so head here to explore our full range.

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10 essential features for mobile travel sites

Looking for a break on a mobile? Gosh your commute must be especially arduous today.

Here’s some help: a guide to the most convenient features available on mobile travel sites, which could possibly help you find your way to pleasant pastures a lot quicker and also highlight some great design for other mobile commerce designers.

Ben Davis gives excellent advice on features needed for great mobile commerce design in general, which I’ll be using here, but skewing it towards features more suited to travel sites. 

For this feature I’ll be taking a look at a range of travel sites all optimised for mobiles: EasyJet, Ryanair, Booking.com, TripAdvisor, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, Laterooms and Skyscanner.

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Mobile commerce: How to target customers and beat the competition

Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn.

Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack.

As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky.

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Five user traits to consider when designing for mobile commerce

Mobile first is not a luxury but a necessity if your ecommerce business is to keep pace with the rapid growth in mobile use.  

One in five people in the world own a smartphone and one in 17 own a tablet, according to BI Intelligence. 

Revenues from mobile sales in Europe and the US continue to grow dramatically too. In the last four years they are up from 2.2% in 2010 and predicted to grow to 23% by the end of 2014, meaning transactions made on the go will be worth $101bn.

Research from Intelligent Positioning showed that mobile and tablet traffic is also set to overtake that from the desktop this summer.

Last year mobile traffic increased from 23% to 37% whilst desktop’s share dropped from 77% to 63% in the same year.

It found that over a third of all traffic is now coming from a handheld mobile or tablet device.

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10 trends that will impact your mobile commerce strategy

Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.

Although not every retailer is offering a flawless and perfectly persuasive conversion bonanza when it comes to a mobile commerce experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.  

Obviously the arguments for responsive or adaptive design can hardly be considered a trend as it’s a conversation that's been raging for a long while.

So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.

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Stats: mobile commerce in the Middle East

The July update to the ecommerce section of our Internet Statistics Compendium has seen some fascinating additions from a wealth of resources. 

As usual, we’ve collected what we deem to be the most interesting digital trends from the latest round of data across the web.

For more information see our ISC and our best-of-the-week blog posts.

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John Lewis mobile app

Five lessons from John Lewis’ mobile commerce strategy

At the start of the year, retailer John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices.  

Its profits continue to look very healthy, and mobile is an ever growing proportion of its sales. 

So what is it that John Lewis is getting right with its mobile strategy? And what lessons can we learn in order to apply to our own? 

These are some of the elements that John Lewis delivered on. 

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courtesy of Beatbox Kitchen

10 brands leading the way with mobile commerce design

It’s not just about driving footfall to an offline store anymore, when it comes to mobile commerce the big winners are the brands achieving conversions there and then on a mobile device.

Here we’ll be presenting a selection of ecommerce stores excelling at the mobile experience and ensuring a frustration free shopping experience on the small screen.

What will we be looking out for?

As our own Ben Davis discussed in 14 features of great mobile commerce design, here are some of the tools and features that can best aid mobile shoppers: 

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How the UK's favourite restaurants are performing on mobile

This is a call to all restaurants, chain or non-chain: having a mobile optimised site is an absolute must for driving the ravenous hordes through your doors.

Whether it’s a separate mobile-site, a responsively designed site or an adaptive one, if you want to capture the attention of the empty stomach as it wanders the street getting progressively more hungry-angry (hangry) then you have to provide a decent mobile presence. 

Other restaurants may not necessarily be better than yours, but will they will beat you in the dinner rush if your website remains in its desktop form.

You don’t need a fully featured work of creative genius, just a simple, functional, easy-to-read, easy-to-navigate site that puts the most vital information to the fore.

Personally I believe the most necessary information or features that a restaurant’s mobile site should provide are as follows:

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Repaving the customer journey: preparing for the future of multichannel

Mobile, social and the Internet of Things are transforming the trajectory of the customer journey.

The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touchpoints, screens and interactions. 

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Why Norman Records is a masterclass of ecommerce design

Obviously I’m biased. I buy a lot of records. I write about music on a daily basis. I’m a sucker for online shopping. Therefore Norman Records hits my sweet spot.

There are plenty of other record stores out there that have a perfectly acceptable online presence, but most are in dire need of a responsive design, and none of them are as unique, personality-filled and containing quite as many brilliant idiosyncratic features as Norman Records. 

This isn’t intended as a niche post that’s only relevant to the vinyl obsessed out there, I’m covering this store because there’s so many features and lessons here that any ecommerce site can learn from.

The move from the old site to a newly responsive one was not without it challenges. I talked to Norman Records directors Phil Leigh and Nathon Raine yesterday and their opinions and access to stats are scattered throughout this review. 

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