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It’s that time again. I’ve been reading through some of the best US-focused digital marketing stats from the last week or so and I’ve summarized some of the most interesting ones below.
This week we’re covering the top frustrations of mobile shoppers, native ads, email, The Oscars and much more.
American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’
That is a fact, which means it’s true.
But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.
Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen.
This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.
Habitat’s traffic has increased by 35% in the past year, and 50% of its customers use mobile and tablet devices to make purchases.
As a result, Habitat decided to revamp its site with a mobile audience in mind.
I thought I would have a dig around the new site to see how well it performs.
All marketers should now be aware that mobile is increasingly overshadowing desktop in many areas, and it seems retail searches during Christmas is one of them.
Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone.
Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.
So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week.
In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be.
Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me.
Walmart's popular app is set to include payment functionality (much like the Starbucks app).
Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?
Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.
Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.
Apps in retail are suddenly a topic of parlour conversation again.
There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.
Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.
Here's why it's now or never for retailers thinking about investing in native apps.
Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.
However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”
Twitter has announced more platform partners to enable its 'Buy' button within shared or promoted posts.
Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?