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Posts tagged with Mobile Content

14 predictions for mobile marketing trends in 2016

In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. 

Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. 

3 comments

Marketing trends in the age of continuous partial attention

The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the 'always on' consumer.

Retail hours are a thing of the past and the individual lifestyles of consumers are becoming relevant to targeted campaigns.

The optimisation of brand websites and email marketing content for mobile devices is becoming ever more sophisticated as a result, and is increasingly tailored to smooth the customer experience.

This new 24-hour retail market means marketers have to engage customers across a range of devices at all stages of the purchasing journey.

Customers can decide to make a purchase at any time of the day or night, and marketers must be ready to help guide these decisions.

2 comments

10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Enhanced Campaigns, on-page SEO, mobile content, Google Play, and football's most social team.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment

How newspapers lost the breaking news game to a Twittering 19-year-old kid

Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.

8 comments