Posts tagged with Mobile Conversion

Nine brilliant digital marketing stats from the past week

The first week of the new year is almost over. Well done for making it through.

Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.  

But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016. 

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Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

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