Posts tagged with Mobile Display

apac

11+ enlightening APAC digital marketing stats from November 2015

Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.

If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.

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What the 'new mobile display ecosystem' means for publishers

The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, explores the latest trends in mobile advertising and looks at what the future might hold.

The report, which includes insights from more than 20 industry leaders, explores the impact of increasingly mobile-centric consumer behaviour on different stakeholders within the marketplace.

This article is focused on how publishers need to adapt to the rise of mobile.

For many traditional publishers, moving from print to desktop was a challenge. Migrating to an ever more complex landscape is equally challenging, but can be as richly rewarding for the companies that do it right.

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The new mobile display ecosystem: What does the future hold?

The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology.

It explores the latest trends in mobile advertising and looks at what the future might hold.

I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.

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