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Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
Marketing your business to millennials matters, and it means meeting them on their mobiles.
It may be July, but now is the time to start thinking about the holiday season.
Mobile has overtaken desktop in terms of Internet traffic, with profound effects on smartphone users.
This article looks at the psychological differences between smartphoners and desktoppers and what each may mean for marketers.
Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.
But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.
Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.
In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.
These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.
It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them.
However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.
Some of the most common resolutions for bettering oneself are not all that far off from our brand goals. Read on to learn how marketers can apply the most common new year’s resolutions to 2015 marketing plans.
You probably don’t need me to tell you that mobile usage in China is rather massive.
But just how big is the opportunity and how are Chinese marketers approaching the challenge?
Do you want to find out how the mobile marketing industry is developing in Asia Pacific?
Are you curious about how brands and marketers are approaching the massive opportunities and challenges presented by mobile, and which channels and strategies are gaining the most investment?
Then complete the Econsultancy/MMA State of Mobile Marketing in Asia Pacific survey, and in return you’ll receive a free copy of the report in advance of the official publication.