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While it's interesting to see the extent of mobile's influence nowadays, reports which talk about mobile in general are useful only to a point.
For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.
In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.
But what are 'mobile moments'? And what can brands do to be a part of them?
Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
Marketing your business to millennials matters, and it means meeting them on their mobiles.
It may be July, but now is the time to start thinking about the holiday season.
Mobile has overtaken desktop in terms of Internet traffic, with profound effects on smartphone users.
This article looks at the psychological differences between smartphoners and desktoppers and what each may mean for marketers.
Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.
But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.