As the number of devices with NFC (near field communication) technology continues to grow, we are seeing a handful of UK brands using NFC in their marketing campaigns to help drive sales and raise brand awareness, all through the use of mobile.
Is this something marketers should be considering for their campaigns?
This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video.
The Chairman of the Newspaper Association of America stated "as newspaper penetration falls... the culture itself moves from textual to visual literacy”.
Wikipedia will tell you that “video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel”. That’s a barrier to entry right there.
It’s no surprise that advances in technology have eliminated (nearly) all barriers and allowed, practically anyone, to capture, store, edit and transmit video clips from multiple devices to each and everyone.
Combining the lowered cost of production with the rise and availability of multiple platforms and channels, it’s clear that video is ripe with possibilities.
Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.
By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content.
In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns.
These campaigns are all shortlisted in the mobile marketing category, and include brands like O2, IKEA and Halifax.
Having developed over 160 mobile apps across across a number of different industries, we’ve seen what works and what doesn’t when it comes to mobile apps.
Here are a few of our top tips to help you on your way to creating a successful mobile app.
With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.
There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.
The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.
With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.
The call for participation in Econsultancy's Top 100 Agencies Report is now open.
With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.
Here Marco Scognamiglio, CEO of RAPP UK, discusses using data properly in marketing, RAPP's mobile platform offering, and key upcoming trends across the industry.
With billions of mobile devices in use by consumers around the world, and with those devices getting more and more capable every year, it's no surprise that many industry observers believe the future of mobile marketing is bright.
How bright? Some have gone on to suggest that mobile ad spend will eventually overtake that of television. A bold prediction given that brands spend well over $100bn globally on television ads ever year -- magnitudes of order more than they spend on mobile ads.
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead.
Some years that change is downright incremental. In others, there’s a significant shift in how people do business, reach their customers, and make money.
2013 is one of those years.
The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.
What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?
Here are five trends and thoughts on why they are worth following.