{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Mobile Marketing

Create social media results with utilities

Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty. 

Here's how in two words: Build utility.

2 comments

How banks can use social media and mobile apps

How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done. 

Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...

5 comments

Q&A: Cindy Krum cuts through the mobile marketing alphabet soup of NFC and RFID

cindy krumIt's going to be the year of mobile...again. Sure, go ahead and yawn (or laugh).  We've heard it all before, right? But smartphone adoption is through the roof, and cutting-edge technologies are gaining some real traction. So we caught up author and consultant Rank Mobile's Cindy Krum to help sort out some of mobile marketing's most recent acronyms, not to mention their viability.

0 comments

Mobile commerce to grow to $119bn by 2015: report

After years and years of premature predictions of varying kinds about the mobile market, it's clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple's App Store, mobile is legitimately big.

According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.

5 comments

Ten informative mobile marketing presentations

Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most  demographics, making it an appealing marketing channel.

I've been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends...

0 comments

Q&A: Cisco's Zoe Sands talks about mobile marketing

A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone. 

I’ve already opined that although 2010 “won’t exactly be the year of mobile, but it will be a big year for mobile”, so with this in mind, marketers need to be thinking about what kind of options are open to them in this rapidly developing area. 

But understanding and navigating mobile marketing can be a bit of a minefield. I caught up with Zoe Sands from Cisco to discuss the various issues within this often complex area.

1 comment

Making the most of mobile advertising

More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.

The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".

1 comment

Is augmented reality a mobile killer app?

Augmented reality (AR) could be the killer app mobile marketers have been looking for.

What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.

2 comments

Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...

5 comments

Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media planning?  Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem?  If you haven't thought enterprise yet, it's time to do so!

Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else.  The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.

1 comment

Fixing the broken mobile ad platform

iphoneThe mobile ad platform is fragmented, lacks customer data, and needs standards. That's some of the thinking produced by the blogosphere and recent conferences. Whether mobile marketing is really in such disarray is debatable. It has, after all, attracted most major brands and will rate its own category in the next round of IAB quarterly measurements. But for the "broken" side of the mobile debate, two developments may address some concerns.

Both are technology driven, which is important as mobile finds its legs with advertisers. The first announcement: AOL and Platform-A will make a "device-agnostic" rich media mobile ad format available through Third Screen Media, Platform-A's mobile ad-serving platform and network. That means rich media can run on iPhone, Android, Blackberry, Windows Mobile, Palm and Symbian handsets. It's a clear indication that AOL will make rich media ads a priority and make them easy to buy. One complaint from the "broken" side of the debate is that marketers have to choose one device over another for campaign creation and planning. If the AOL solution works, that argument is a long way toward over.

0 comments

Mobile marketers need to rattle telecom cage

screen mobileTina Whitfield believes there is one secret to unlocking mobile marketing success. That secret is accessing the treasure trove of customer data stored by wireless carriers and handset manufacturers.

As CEO of Equis Global, and veteran of several digital marketing companies, Whitfield says she is trying help brands bridge the gap between what they think mobile customers will interact with and what data shows they will interact with.

0 comments