Posts tagged with Mobile Myths

Five harmful mobile myths

As mobile's prominence has grown, so too have the myths about what it takes to create and execute on a successful mobile strategy.

Given the size of the mobile opportunity, the size of the challenges and the speed with which mobile ecosystems are evolving, it's not surprising that many of these myths are accepted at face value. Unfortunately for companies trying to make mobile progress, some of these myths are detrimental.

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