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Payment impacts customer experience more than anything else.
In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.
The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.
Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.
When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.
Who would have thought those enormous blocks of plastic you could play Snake on back in the early noughties would end up completely transforming the way brands communicate with people?
Mobile is an exciting channel that presents an enormous amount of opportunities to connect with consumers, but it is evolving so quickly that many marketers are struggling to keep up.
Walmart's popular app is set to include payment functionality (much like the Starbucks app).
Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?
Twitter has announced more platform partners to enable its 'Buy' button within shared or promoted posts.
Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?
Mobile payments startup Droplet has just begun a third round of funding as it seeks to expand into new UK cities.
It is operating in a very competitive market that has already seen some of the major players try and fail to attract an audience.
It’s been a tumultuous month for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December.
There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline.
Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic.
Their outlook has been boosted by other news such as HRMC’s updated guidance that VAT is not chargeable on bitcoin transactions, which addresses a major spur to bitcoin-related innovation in the UK.
So is bitcoin real or still a passing fad? What needs to happen for it to move from its status as a water-cooler topic, to a genuine financial tool used by many people?
In February we surveyed 2,065 adults on their awareness and usage of bitcoin.
Our research identified three of the challenges facing these emerging currencies: security, usability and the language of crypto-currencies. Recent events have highlighted that these issues remain a challenge that the bitcoin sector needs to overcome.
Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards.
It aims to reward customer loyalty, with users getting offers, free coffee and prize draws as well as being able to see their purchase history.
Greggs is incentivising people to download the app by offering a free breakfast if people add £20 to their account, while the first 10,000 customers to sign up for ‘Auto Top-Up’ with PayPal will earn a £5 bonus credit.
This isn’t the first time mobile payments have come to the high street, as Starbucks has had a transactional mobile loyalty app for several years. Similarly Aurora Fashions Group, which owns Oasis and Warehouse among other brands, allows customers to pay using the PayPal inStore mobile app.
As mobile devices are becoming more accessible to a wider demographic of consumers and as mobile shoppers are becoming more confident, we’re seeing steady growth in the amount of people making purchases on their smartphones and tablets.
However, conversion rates lag behind those on other devices, and the checkout can be one of the biggest barriers to mobile commerce.
The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.
As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.
Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.
More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.
Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.
Only 13% of consumers would be happy to store their credit card details on their smartphone, according to a new survey from The Logic Group.
The report again highlights the consumer mistrust of mobile technology, as only 30% of consumers trust major retailers to keep their personal information safe.
This is potentially a huge problem for online retailers as offering to store card details is seen as a way of improving the mobile checkout process and encouraging repeat purchases.
Furthermore, only a third of consumers said that they would be happy for their mobile to house their loyalty cards.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.
For more digital marketing stats, check out our Internet Statistics Compendium.