Posts tagged with 'mobile privacy'
It's Friday again, so here is a collection of statistics for you to enjoy.
This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.
And for more digital marketing stats, check out our Internet Statistics Compendium.
Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.
Furthermore, 79% of respondents said they would avoid using smartphone apps that they don't believe protect their privacy online.
This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.
Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.