Posts tagged with 'mobile retail'
What does the word mobile mean? To many companies, including those in retail, mobile is used to describe any connected device that's portable.
That makes some sense: despite the fact that there are differences between the growing number of connected devices that can fit in a pocket or bag, there are often enough similarities, at least on the surface, to justify putting them in the same bucket. But can and should the all-encompassing use of mobile translate to strategy?