It has been a few months since Google introduced its Enhanced Campaigns, which gave marketers a new way of managing their paid search campaigns.
The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns.
Up to now PPC managers have had the choice of whether or not they want to switch over to the new system, although the change will become compulsory in a few months.
To find out how the Enhanced Campaigns are impacting the process of managing paid search, I asked four PPC experts to give us some insight into what they’d noticed so far...
With mobile traffic predicted to surpass desktop traffic in the next few years, it's important for site owners to get to grips with the intricacies of mobile SEO.
Numerous studies have proven that mobile search spend is increasing year-on-year, however we've seen evidence to suggest that brands aren't fully aware of how to optimise pages for mobile search.
We've previously given a board overview of the topic in a blog looking at how mobile and desktop SEO differ and how to improve rankings.
And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search...
Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software.
The data looks at how different devices performed during 2012, with smartphones achieving the highest CTR at 5.87%, compared to 3.93% on tablet and 2.29% on desktop.
And though the same is true of the Eurozone, the difference is less pronounced – smartphones achieved a CTR of 4.78%, compared to 4.48% on tablet and 3.1% on desktop.
The findings come from Marin's new report that looks at how smartphones and tablets are changing paid search.
The 2012 holiday shopping season was one for the online retail records and that led to a very merry Christmas for Google, which reported its fourth quarter earnings yesterday.
All eyes were on the search giant, which failed to deliver in the third quarter, much to the disappointment of Wall Street.
But there was no disappointment this time as the company delivered $14.4bn in revenue, a 36% year-over-year increase, and earnings of $2.9bn, up from $2.7bn in the same quarter a year ago.
Once again we round up six of the best infographics we've seen this week.
The topics include mobile search, on-site conversions, mobile marketing, social customer service and tips for designing the perfect basket abandonment email.
Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.
The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.
Paid search CPCs in the US were around 50% cheaper on smartphone than on desktop in Q3, according to data from The Search Agency.
CPCs on smartphones stood at 31 cents compared to 49 cents on tablet and 59 cents on desktop, meaning the level of discount offered on smartphone is roughly the same as Q3 2011.
This is despite the fact that smartphone ads apparently have a much higher CTR than both computers and tablets.
The Search Agency’s report, which is based on client data from search engine advertising tools, shows that smartphone CTR has increased from 4.48% in Q3 2011 to 5.71% in Q3 2012.
Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
Engagement - defined as likes, comments and shares – grew by 896% year-on-year, which the report says is largely attributable to the introduction of Facebook Timeline.
Other factors such as new acquisition and engagement metrics, and more effective social marketing also had an impact.
Adobe's latest Digital Index report shows that mobile users now account for nearly one quarter of all Facebook engagement, up four-fold from the period prior to the Timeline format.
This reflects the huge increase in social networking on mobile, with a study by Deloitte showing that social is the third most popular smartphone activity behind email and search.
There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore.
With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge.
Google+ Local, formerly Google Places, is a valuable resource for any retailer looking to use the web to drive offline sales.
In a nutshell, it allows businesses to create a listing (via a Google+ page) which will appear next to relevant, especially local, search results.
As more people use smartphones to search for local businesses, a well optimised Google+ Local listing is an essential.
This is something I covered in our recent How the Internet can Save the High Street report.
Here's why offline businesses should be creating a listing...