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New research shows that one-in-five (19%) multichannel sales now comes from click-and-collect, up from 13% in the same period in 2012.
The figures are taken from sales data in Q3 2013 and show the importance of offering a click-and-collect service in the run up to Christmas.
Halfords and Argos have already proven the impact that the service can have on online sales, so it’s no wonder that small retailers also want to get in on the act.
A new service called StreetHub aims to make this possible in north London by creating ‘click-and-collect network of local boutiques with the best of design and fashion’.
Like most people I’m not a huge fan of estate agents, but like most people I’m also nosey and want to peek inside homes down my street.
This means that even though I am not in the market for a new home I find myself browsing estate agent websites more frequently than I perhaps should.
In general my snooping takes place on my mobile phone after I’ve spotted a ‘for sale’ sign while strolling to the tube, and as I don’t want to believe that I’m the only person in the world guilty of this behaviour I feel that mobile is an area that estate agents should be looking to exploit.
If someone sees a house up for sale or rent and wants to know more then it’s a good idea to allow them to access the details there and then, otherwise they may forget to look up the information when they finally get home or to work.
New mobile sites are normally a big deal for ecommerce retailers, but ASOS recently updated its m-commerce store without the need for any fanfare.
I can’t find any official announcements about the redesign other than a tweet from director James Hart.
ASOS has been one of the major success stories in ecommerce and we frequently highlight its services and innovations as examples of industry best practice.
And as we previously reviewed the company’s first mobile site back in 2010 it seems a good time to revisit the site and see how it’s changed, so I took it for a test run using my Samsung Galaxy S2...
The BBC announced this week that all mobile users who visit its news site would automatically be routed to the mobile optimised version.
The site has been live since March though, until now, many users had found themselves the trying to navigate the desktop version.
Creation of the mobile site was driven by consumer demand, as in an average week 13.3m users worldwide use their mobile or tablet to visit the BBC News site and apps - around one-third of total visitors to BBC News Online.
Like any good developer team should, the BBC’s techies have updated the site in recent months in response to user feedback so it now includes video clips and new personalisation options for local news and weather.
Homebase has unveiled a new mobile optimised site as it seeks to expand its multichannel offering.
As well as being fully transactional, the mobile site has a store finder function that allows users to check if the product they need is in stock and reserve it for collection later that day.
In May Homebase revealed that more than a third of its customer research online before going into a store, which highlighted the need for multichannel commerce tools such as reserve and collect.
The launch of the new mobile site shows that Homebase is continuing to develop its multichannel strategy, but is the site any good?
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
Its mobile site and apps have been a huge success and helped it to both maintain its dominance of e-commerce and extend its market reach.
Part of Amazon’s success on mobile is obviously attributable to its reputation as a trustworthy online retailer, but that doesn’t tell the full story. Other well-known brands haven’t adapted to m-commerce with the same urgency or focus on user experience and are now playing catch up.
So here we look at 12 reasons that have contributed to Amazon’s success in m-commerce...
Whistles has launched a mobile optimised site as it ramps up efforts to offer its customers a multichannel shopping experience.
The women’s fashion retailer launched a revamped version of its desktop site a few years ago which suffered from a plethora of usability issues.
This is its first attempt at building a mobile site and the landing page initially looks very similar to the desktop site.
I tried out the site using an Android smartphone to see how easy it is navigate and make a purchase...
Pizza Hut launched a mobile optimised version of its UK website this week, making it easier for customers to place an order for delivery or collection on their smartphone.
It’s a useful upgrade to the site but the brand is still miles behind competitor Domino’s Pizza, which currently achieves 13% of all digital sales through mobile devices.
While rival Domino’s has generated over £10m in sales in the past year with its iPhone app alone, it has taken a long time for Pizza Hut to go mobile in the UK.
In the US, the brand was well ahead of the curve with mobile, yet in this country Pizza Hut has had no mobile offering at all.
I tested the mobile site on an Android smartphone to see if it was worth the wait...
By 2014, mobile internet is set to overtake fixed internet access. This was the big headline from Microsoft Tag's Mobile Marketing infographic last year.
No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!
Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.
If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile.
Majestic Wines launched its new mobile website earlier this month.
As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.
And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.
Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.
Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.
Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.
Though the majority of retailers are convinced that mobile commerce will eventually become as popular as e-commerce, just 16% have a strategy in place, and 28% have no plans to implement one.
The findings are based on a Vanson Bourne survey of 100 marketing and IT directors at UK retailers, and 1,000 consumers.
Here's a few highlights from the study...