Posts tagged with Mobile Site

House of Fraser: mobile site review

Department store retailer House of Fraser has added another element to its multichannel strategy with a new mobile website, which has been optimised for a range of devices. 

The mobile site has been developed by Usablenet, also behind the mobile sites of Tesco, M&S and John Lewis. 


I've been trying the new mobile site... 


Tesco Direct: mobile site review

Tesco launched a mobile version of its Direct site this week, which features the retailer's non-food range. 

The launch comes in response to growing levels of traffic from mobile phones to Tesco Direct. Mobile visits have increased by 300% in the last year. 



ASOS: mobile site review

Fashion retailer ASOS launched a mobile site recently, just in time for the Christmas shopping season.

Like M&S and John Lewis, ASOS has opted for a site rather than an app to broaden its reach on mobile, and in response to the number of visits and orders from mobile users.  



John Lewis launches mobile commerce site

Today sees the launch of John Lewis's first foray into mobile commerce, with the retailer opting for a mobile website rather than a smartphone app

John Lewis currently gets 100,000 visits every week from mobile users, and is hoping that a better user experience will convert more of these visitors into buyers. I've been trying the new site out... 



Mobile site review: The Independent

The Independent launched a new mobile website last week. According to the newspaper, the site aims to offer a 'faster, simplified version of its news for users on the move' 

A number of newspapers, including The Guardian and, have launched or revamped their mobile sites this year, so how does the Indie's offering compare?


Mobile site review: Interflora

Flower retailer Interflora has just launched a transactional mobile site, offering a limited range of the flowers and gifts that are available on the desktop website.

It's a product which should be well suited to mobile, as it offers shoppers a chance to but last minute gifts when they cannot get to either a shop or a computer. 


Mobile site review: has been giving its mobile site a makeover, launching a new version which matches the pink look of the website, and has also been optimised for smartphone users.

I looked at a few mobile newspaper sites recently, and haven't been all that impressed so far, especially with those from UK publishers, so how well does translate to mobile?

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