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Posts tagged with Mobile Ticketing

mticketing

Mobile ticketing for buses: why generational relevancy matters

Customer experience is about relevancy.

Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.

It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.

The fact is, if you improve the customer experience without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.

I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).

Here's why this mticketing works and why more companies should be moving sooner.

4 comments

Seatwave: iPhone app review

Ticket reseller Seatwave released its first iPhone app recently, which finds upcoming tickets for events in the user's local area. 

The Seatwave app uses information on the user's location and the contents of the iPod to recommend upcoming concerts. 

1 comment