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Posts tagged with Mobile Tracking

Will privacy issues dent mobile innovation?

Last week, Apple delivered another tremendous quarter to Wall Street, and it also delivered a tremendous firestorm in the form of a highly-public revelation that the iPhone and iPad store location data in an unencrypted file. The data from this file can be used to effectively retrace the steps their owners have taken.

The billion-dollar question: do consumers really care? Or, more specifically, do consumers really care enough to trade in their smart phones for dumb phones that do less?