Posts tagged with Mobile Usage

Facebook's mobile ads work, if you use the wrong metrics

Wall Street may be done beating up Facebook shares, at least for the time being, but the world's largest social network still faces significant challenges.

One of the biggest and most talked about: skyrocketing mobile usage that is making it more difficult for the company to monetize its massive audience.

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Not all wireless users are created equal

womanThough it might seem like everyone in the world is attached to the mobile phone, a new study from the Pew Internet and American Life Project finds that six in ten people could leave home without it.

But the 39 percent who are "motivated by mobility," as the report states, break down into very different usage patterns. As marketers find their way in mobile apps and display ads, its worth noting these segments.