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Posts tagged with Mobile User Experience

Three tips for perfecting the mobile customer experience

With our growing need to become more mobile than ever, it’s no surprise that mobile device sales are through the roof.

In fact, more tablets were sold per day in the last quarter of 2013 (854,000) than there were babies born per day (approx. 370,000).

This rise in mobile sales is no coincidence, and businesses need to understand exactly how their consumers are using mobile and how it ultimately impacts sales.


12 usability flaws that are spoiling the mobile web

The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.

My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though. 

So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems that I’d love to see the back of.

Let me know of any I've missed off in the comments section.


10 mobile websites that suffer from chronic pop-up syndrome

The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am. Apart from the carnage it causes during pub quizzes, you’d have to say that the mobile web is a very good thing indeed.

However there is a problem. Most brands are still playing catch up, with regards to the user experience (including Econsultancy). 

Some have launched standalone mobile sites - not a good move, in my view - while others have created apps for mobile users, of varying quality. But it’s still relatively early, with mobile in the ascendency. There is much to learn.

Progress is being made, however. The more forward-thinking brands are undertaking responsive design projects, so their existing websites will be rendered in a friendly way for all kinds of screen sizes. Some brands are doubling down, by launching apps as well as transforming their websites for mobile usage (there shouldn’t be an ‘either/or’ argument if you’re in a position to do both).

But here’s one thing that I think needs to change: the monstrous pop-up overkill that is happening across the mobile web