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Posts tagged with Mobile Web

Infographic: the mobile ecosystem

Our Mobile EcosystemLooking for stats, trends, or vendor information about the burgeoning mobile marketplace?

Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web. 

It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.

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Number of mobile advertisers jumps: report

For many years, mobile has been the 'next big thing' for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms.

The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the U.S. running mobile campaigns has grown exponentially in the past two years.

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How Europeans are ‘media meshing’ with mobile internet

Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media. 

'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.

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Mobile commerce: ten reasons to choose the web over apps

While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce. 

This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers. 

Here are ten reasons to opt for the mobile web as a first step... 

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Opportunities for news in augmented reality and geotagging mobile applications

Like with most things iPhone-related, the sight of a new application sends people into a frenzy. However the latest development in augmented reality applications could be useful for both ecommerce and the news industry. 

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