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Posts tagged with Mobile Websites

Mobile web experience letting users down: report

After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.

Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.


What does the Telegraph do better than the Guardian or the Times?

Many of the big newspapers have launched sites specifically for mobile users, Graham Charlton has recently reviewed several of them here.  But are duplicate sites really the way to go?  How do you work out what to include?  Above all, what happens if after all your efforts a mobile user decides to access your standard site and gets a poor user experience there?

System Concepts has just tested the mobile and standard sites of three quality newspapers:The Times, The Telegraph and The Guardian when accessed using a mobile phone.  Our results clearly highlighted some of the issues brand owners face in deciding their mobile strategy.