Posts tagged with Mobile

Are UK retailers not bothering with m-commerce?

While mobile commerce seems to be taking hold in other markets, especially Japan, the UK's retailers seem to be slow so far to anticipate this trend, with very few having launched transactional mobile sites.

Looking at a US article on mobile commerce usability today from GetElastic, I was struck by how many of the big name retailers in the States are already catering for customers on mobiles.

Sears, BestBuy, Ralph Lauren, Barnes and Noble, Amazon and others all have m-commerce sites, yet I can think of very few in the UK.

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Can iPhone apps lift your brand value through association?

Brands can get a generous lift when affiliated with high quality products such as the iPhone. But what about the applications in the App Store? Let's look at why Apple should build a sustainable eco-system for technology-based mobile applications, which is the key to product quality and research into the potential of mobile applications that brand marketers can harness. 

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Q&A: Kelkoo's UK MD Bruce Fair

Bruce FairKelkoo was offloaded by Yahoo to UK private equity firm Jamplant at the end of last year for a figure reported to be in the region of €100m, a good deal less than the €475m paid for the shopping comparison site in 2004.

I've been talking to Kelkoo's UK MD Bruce Fair about the company's plans now it is under new ownership...

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Q&A: Guardian Mobile Product Manager Marcus Austin

The Guardian recently revamped and relaunched its mobile site, with the end result being a big improvement on the old version, making it now one of the better mobile news sites. 

I've been asking The Guardian's mobile product manager Marcus Austin about the new mobile site, the thinking behind the design and features, and how it works across different mobile devices.

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Mobile site review: The Guardian

The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.

It's a long overdue revamp, as the old mobile site was looking a bit tired and didn't compare well with more recent offerings from FT.com and The Telegraph. I've been having a closer look...

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Q&A: Ben Freeborn on Interflora's mobile site

Retailer Interflora launched a transactional mobile site recently, offering mobile users the chance to purchase flowers and gifts on the move.

Ben Freeborn is Interflora's head of brand development and has been behind the design and launch of Interflora's mobile site; I've been talking to Ben about the new site...

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Mobile internet stats round up

Research firm comScore released some stats on iPhone usage in the UK this week, finding that 93% of iPhone owners accessed mobile media in January, much higher than the average for smartphones.

I've come across a few other stats on mobile internet usage and mobile commerce recently, so I've rounded some of them up to coincide with the release of the latest version of our Internet Statistics Compendium.

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Will social media throttle email marketing?

empty inboxAre you getting less email these days? I am. And that can't be good news for email marketers. Is email beginning to wither on the vine?

By "less," I'm not referring to work email (if only!) or messages from marketers, but less of the type of email that added a little frisson to checking the inbox: fun, flirty, and conversational messages from friends, family, and objects of affection. That stuff is now flowing in through all sorts of other digital channels, of which email constitutes a smaller and smaller part.

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Sears is serious about channel integration

sears logoSears Holding is reorganizing its on and offline channels under an ambitious new initiative dubbed ShopYourWay. The program intends to integrate the scope of the goods and services the retail conglomerate provides across a panoply of channels, including in-store, online, mobile, electronic kiosks, even PDAs.

ShopYourWay has launched on Sears.com, and will soon be introduced to Kmart.com. When that happens, the full range of Sears products will be available to shoppers on Kmart, and vice-versa. Such cross-merchandising will increase the options available to consumers. Shoppers on Sears property LandsEnd.com, for example, will be able to view apparel from other Sears brands.

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Analysts continue downward revisions of ad spend forecasts

downward ad spendingDown, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.

UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth, compared to the company's previous estimate of a 10.4 percent rise in spending.

Veronis Suhler, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better.

— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent. 


— Mobile content and video games will grow 34.2 percent and 19.5 percent respectively.

— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent respectively.

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Nielsen - websites need mobile versions

mobile website usabilityThe mobile user experience on most websites, even when accessed on the best devices, leaves a lot to be desired, and companies need to optimise their sites for the small screen.

This is usability guru Jakob Nielsen's verdict in his latest Alertbox column, and having accessed a lot of websites on mobile recently, it's hard to disagree with this point of view.

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Mobile app review: Telegraph on iPhone

The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow. 

In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?

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