Posts tagged with Mobile

Keeping up with mobile consumer demands: infographic

The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act.

I’ve identified the key areas to remember when organising your mobile strategy.


BRIT Awards introduces mobile voting to 2012 ceremony via new app

The BRIT Awards 2012 with Mastercard is to build its first ever mobile app, which will allow fans to vote directly for the public categories through their phones.

Built by development company Noise Inc., the app will go live on 12th January as a free download from Apple’s App Store.

Voting for three categories (British Single, British Group and British Breakthrough) will be made available as soon as the nominations are announced.


2012 search predictions: the experts' view

I've been asking a number of search experts to look back to last year, as well as giving their predictions and hopes for 2012. 

The growing influence of social signals on search features heavily in the predictions, as do concerns about cookie compliance laws and SSL search...


Google's mobile year in review

The prediction that "mobile is going to be huge!" has been over-egged for nearly a decade, but the past several years have erased all doubt that may have existed about the truth of this statement.

In 2011 however, mobile "turned a corner", according to Google at least.


The future isn’t bright for specialist mobile web developers

The decision to optimise a site for mobile or build a full mobile site that works on all handsets has always been a tricky one for marketers.

Mobile specialists have tended to opt for creating a ‘full’ mobile site that works on all handsets but with times changing, could the days of the 'mobile only' web developers be numbered?


Four critical ways mobile search is different

How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?

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17% of consumers research holidays on mobile

A new survey underlines the growing importance of mobile for travel firms, with 17% of UK consumers having used mobile to research holidays in the last 12 months. 

This is according to Tealeaf's 2011 ebooker report (registration required), which surveyed around 2,000 UK consumers. 

Though 17% research travel on mobile, just 3% make a booking on their phones, which suggests travel firms need to improve their mobile services.  

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Johnston Press launches 211 regional mobile sites

Newspaper publisher Johnston Press has launched mobile sites for each of its 211 regional titles, which include The Yorkshire Post and The Bucks Herald.

The new mobile optimised sites will include news, sport and entertainment content, as well as job listings.

In addition the sites will integrate JP's 'Find it' function which delivers user recommendations for local businesses.


More consumers will buy virtual goods this Christmas: stats

As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.

Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.

Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector. 

Here are a few highlights...


Q&A: Ryan Thomas on Comet's mobile commerce strategy

Ryan Thomas is Head of Direct Channels at Comet, a role which covers the retailer's non-store operations, which includes the website, call centre, its B2B insurance business, and mobile. 

The retailer recently launched mobile apps for Android and iPhone, developed by Grapple, and has had a moblle website for some time. 

I've been asking Ryan about Comet's approach to mobile commerce, as well as testing and optimisation. 


Clarks launches first transactional mobile site

Clarks has become the latest in a run of retailers to launch a transactional mobile strategy, announcing today that it has created its first ever m-commerce site.

With the company's full product range available to buy, people can shop directly from their mobile or locate their nearest store. 


Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.