Posts tagged with Mobile

The future isn’t bright for specialist mobile web developers

The decision to optimise a site for mobile or build a full mobile site that works on all handsets has always been a tricky one for marketers.

Mobile specialists have tended to opt for creating a ‘full’ mobile site that works on all handsets but with times changing, could the days of the 'mobile only' web developers be numbered?

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Four critical ways mobile search is different

How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?

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17% of consumers research holidays on mobile

A new survey underlines the growing importance of mobile for travel firms, with 17% of UK consumers having used mobile to research holidays in the last 12 months. 

This is according to Tealeaf's 2011 ebooker report (registration required), which surveyed around 2,000 UK consumers. 

Though 17% research travel on mobile, just 3% make a booking on their phones, which suggests travel firms need to improve their mobile services.  

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Johnston Press launches 211 regional mobile sites

Newspaper publisher Johnston Press has launched mobile sites for each of its 211 regional titles, which include The Yorkshire Post and The Bucks Herald.

The new mobile optimised sites will include news, sport and entertainment content, as well as job listings.

In addition the sites will integrate JP's 'Find it' function which delivers user recommendations for local businesses.

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More consumers will buy virtual goods this Christmas: stats

As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.

Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.

Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector. 

Here are a few highlights...

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Q&A: Ryan Thomas on Comet's mobile commerce strategy

Ryan Thomas is Head of Direct Channels at Comet, a role which covers the retailer's non-store operations, which includes the website, call centre, its B2B insurance business, and mobile. 

The retailer recently launched mobile apps for Android and iPhone, developed by Grapple, and has had a moblle website for some time. 

I've been asking Ryan about Comet's approach to mobile commerce, as well as testing and optimisation. 

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Clarks launches first transactional mobile site

Clarks has become the latest in a run of retailers to launch a transactional mobile strategy, announcing today that it has created its first ever m-commerce site.

With the company's full product range available to buy, people can shop directly from their mobile or locate their nearest store. 

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Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.

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Android takes 52.5% of smartphone market

According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011. 

The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.

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Adobe to ditch Flash for mobile

Adobe is expected to cease development of Flash Player for browsers on mobiles devices.

A blog post from the company outlined plans to focus on enabling Flash developers to package native apps with Adobe AIR for all major app stores.

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Publicis and France Télécom-Orange join Telefónica in funding digital start-ups

Global advertising agency Publicis Groupe and mobile giant France Télécom-Orange have pledged to invest €150m in digital start-up projects across Europe.

The fund will provide seed capital and early-stage investment of up to €1m for fledgling companies, and later-stage financing for more established companies in France and Europe of up to €15m per project.

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Waitrose chooses Blippar for augmented reality Christmas campaign

Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign. 

Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.

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