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Posts tagged with Mobile

Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.


Android takes 52.5% of smartphone market

According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011. 

The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.


Adobe to ditch Flash for mobile

Adobe is expected to cease development of Flash Player for browsers on mobiles devices.

A blog post from the company outlined plans to focus on enabling Flash developers to package native apps with Adobe AIR for all major app stores.


Publicis and France Télécom-Orange join Telefónica in funding digital start-ups

Global advertising agency Publicis Groupe and mobile giant France Télécom-Orange have pledged to invest €150m in digital start-up projects across Europe.

The fund will provide seed capital and early-stage investment of up to €1m for fledgling companies, and later-stage financing for more established companies in France and Europe of up to €15m per project.


Waitrose chooses Blippar for augmented reality Christmas campaign

Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign. 

Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.


Mobile commerce in the UK: stats round up

The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.


Q&A: Tomi Ahonen on why mobile marketers shouldn't obsess over apps

tomi secret agentWearing a fedora, bespoke Hong Kong suit, and shirts with “007” embroidered on the breast pocket, Tomi Ahonen stands out in a crowd.

A former Nokia executive, and almost certainly the most prolific business writer to fixate on monetizing mobile technology, Tomi has been writing about mobile marketing since 2002.

He has written the first business book on 3G: m-Profits: Making Money from 3G Services, and more recently The Insiders Guide to Mobile.

Tomi explains why mobile marketers shouldn't obsess over apps, but start with the basics...


The online experience for European children: stats

Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.

As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?


How to meet customers' multiplatform expectations

We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly. 

On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.

But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.

Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.


Q&A: David Fieldhouse on mobile affiliate marketing

Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile. 

I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile. 


Q&A: Majestic Wines' Richard Weaver on multichannel retail

Richard Weaver is E-commerce Director at Majestic Wines, which has been growing its multichannel sales over the past couple of years. 

He will be speaking at our JUMP event next month about the company's local approach to multichannel. 

I've been asking Richard about Majestic's recent multichannel initiatives, the localisation of its website, and upcoming moves into mobile commerce. 


Mobile networks: the empire strikes back

Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?

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