The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.
It's a long overdue revamp, as the old mobile site was looking a bit tired and didn't compare well with more recent offerings from FT.com and The Telegraph. I've been having a closer look...
Retailer Interflora launched a transactional mobile site recently, offering mobile users the chance to purchase flowers and gifts on the move.
Ben Freeborn is Interflora's head of brand development and has been behind the design and launch of Interflora's mobile site; I've been talking to Ben about the new site...
Research firm comScore released some stats on iPhone usage in the UK this week, finding that 93% of iPhone owners accessed mobile media in January, much higher than the average for smartphones.
I've come across a few other stats on mobile internet usage and mobile commerce recently, so I've rounded some of them up to coincide with the release of the latest version of our Internet Statistics Compendium.
Are you getting less email these days? I am. And that can't be good news for email marketers. Is email beginning to wither on the vine?
By "less," I'm not referring to work email (if only!) or messages from marketers, but less of the type of email that added a little frisson to checking the inbox: fun, flirty, and conversational messages from friends, family, and objects of affection. That stuff is now flowing in through all sorts of other digital channels, of which email constitutes a smaller and smaller part.
Sears Holding is reorganizing its on and offline channels under an ambitious new initiative dubbed ShopYourWay. The program intends to integrate the scope of the goods and services the retail conglomerate provides across a panoply of channels, including in-store, online, mobile, electronic kiosks, even PDAs.
ShopYourWay has launched on Sears.com, and will soon be introduced to Kmart.com. When that happens, the full range of Sears products will be available to shoppers on Kmart, and vice-versa. Such cross-merchandising will increase the options available to consumers. Shoppers on Sears property LandsEnd.com, for example, will be able to view apparel from other Sears brands.
Down, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.
UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth,
compared to the company's previous estimate of a 10.4 percent rise in spending.
Veronis Suhler, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better.
— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent.
content and video games will grow 34.2 percent and 19.5
— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast
to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent
The mobile user experience on most websites, even when accessed on the best devices, leaves a lot to be desired, and companies need to optimise their sites for the small screen.
This is usability guru Jakob Nielsen's verdict in his latest Alertbox column, and having accessed a lot of websites on mobile recently, it's hard to disagree with this point of view.
The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow.
In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?
Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.
Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.
The findings come from mobile ad network AdMob's Mobile Metrics Report.
Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.
I looked at price comparison websites on mobile yesterday, and found many of these sites were not up to scratch, have not released versions for smartphones, or in many cases have not even developed mobile sites.
Of the five mobile shopping comparison sites I looked at, Reevoo's was one of the best, and has now improved its mobile offering by adding pricing information from retailers.