Posts tagged with Mobilegeddon

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Four search engine marketing updates busy marketers might have missed

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache.

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Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google's dominance, but the search giant isn't sitting idly by.

In fact, slowly and sometimes quietly, it's increasingly working to extend its influence into the apps Googlebot can't reach.

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Digital Cream 2015

Three key takeaways from our Mobile Experience Trends Briefing

Following Google’s 'Mobilegeddon' announcement earlier this year, creating a customer-friendly mobile experience has been at the forefront of many marketers’ minds. 

It was one of several key issues discussed at Digital Cream 2015, an exclusive invitation-only roundtable event where senior client-side marketers can learn from each other about the latest best practice, what’s working and what’s not.

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Bing's Mobilegeddon is coming soon

Google's Mobilegeddon forced many companies to evaluate their mobile strategies, and while Google's mobile updates aren't perfect, the message to companies is clear: provide decent mobile experiences, or else.

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Is Google being too easy on mobile sites with desktop pages?

Google's recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? 

There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. 

Here are some examples... 

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Google's mobile friendly algorithm: four early test results

Google's 'mobile friendly' update came into effect recently and I have some early data showing the possible effects of the changes. 

For example, Barclays' mobile-optimised homepage ranks well, but its non-optimised pages have dropped in the search rankings. 

Here are a few other test cases...

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Google Mobilegeddon is upon us

Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.

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