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Posts tagged with Modelling

Five tips for better customer journey analysis

Understanding the customer journey has always been crucial to determining the most effective use of advertising.  

While there are many technical solutions out there which help uncover the path to conversion, particularly within the online sphere, the incorporation of more traditional methods such as modelling are proving successful in providing insights not just for online marketing decisions but importantly for multichannel analysis.  

Here are five considerations for getting the most of your customer journey analysis...