Posts tagged with Modern Marketing Model

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Video: Ashley Friedlein explains Econsultancy's new Modern Marketing Model (M3)

In October 2017, founder of Econsultancy Ashley Friedlein unveiled our Modern Marketing Model (or M3).

Friedlein gave the following rationale for the model: 

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Introducing the Modern Marketing Model (M3)

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed.

This is not sustainable. We need a new unifying framework as a reference for what marketing has become.

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