Posts tagged with Modern Marketing

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Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy's Customer Experience Management report).

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Why modern marketing is as much about mindset as technical skills

A lot of attention is given to the need for marketers to become more technical.

You've seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a source as Econsultancy's founder on how important AI and machine learning are to the future of business.

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CMOs must adapt to modern marketing (or risk becoming a footnote)

I don’t envy CMOs.

Their job is to be adaptive to an environment of continual change, to differentiate between what’s useful and what’s just a fad, and, most of all, to be generalists in an increasingly complex industry.

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Introducing the Modern Marketing Model (M3)

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed.

This is not sustainable. We need a new unifying framework as a reference for what marketing has become.

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Millennials and mobile: what marketers need to know

Marketing your business to millennials matters, and it means meeting them on their mobiles.

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My experiment in combining direct mail with digital/social

My particular area of expertise is digital marketing, media and ecommerce.

However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes intelligent, creative and effective use of a mixture of media.

Multi-, or Omni-, channel marketing that choreographs an experience across touchpoints both physical and digital. 

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