Posts tagged with #Momama

Our Modern Marketing Manifesto: will you sign?

We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed.

As you can see we got a lot of very positive response. We have now redrafted the manifesto based on all the comments we received.

Here follows our final version. 

modern marketing manifesto

Introducing the Modern Marketing Manifesto

There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?

Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?

As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy.