Posts tagged with Moms

iPhone moms are waiting for the right marketers

Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.

According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?

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Are brands ignoring moms?

According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.

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