{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Monetization

Tablets now 20% of mobile ad impressions: report

The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.

As companies like Facebook and Twitter are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.

Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served.

2 comments

In-app purchases, subscriptions coming to Amazon's Appstore

Google may have plenty of reasons to be proud of its Android operating system, but when it comes to the Android ecosystem, another company may actually be having more success selling Android apps than Google is.

That company is Amazon, which last year launched its own Android app store, dubbed Amazon Appstore.

0 comments

You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

0 comments

Facebook finally files for IPO

The wait is over. Last night Facebook filed its much-anticipated S-1 paving the way for an IPO which could happen in as little as a few weeks.

The company, which was founded in a Harvard dorm room in 2004, is looking to raise $5bn - though there is still the possibility that it could raise as much as $10bn if it sees strong demand.

1 comment

To succeed, startups should focus on audience, not advertisers

If there's one thing learned during the first .com boom and bust, it's this: revenue and profitability count.

You can't build a successful business without revenue, and you can't sustain a business without profit.

Despite the froth that remains on the consumer internet, it's undeniable that many of today's startups are focused on how they can make money.

2 comments

Microsoft to launch Windows Store for apps

Windows 8 is coming, and it's going to bring more than just a new operating system to users. Perhaps inspired by Apple, Microsoft will be delivering an app store dubbed the Windows Store with the newest version of its OS.

The Windows Store, which Microsoft wants to be the primary distribution hub for Metro style apps, is clearly something Microsoft has high hopes for. In fact, it's one of the reasons Microsoft is calling Windows 8 "the largest developer opportunity, ever."

1 comment

Content as an appreciating asset

Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.

Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.

9 comments

Five ways to monetise social media

New media evangelists proudly claimed that 2010 would be the 'Year of Social Media'. The real question for me as an Online Merchandiser is how this technology can be harnessed to turn users into buyers.

11 comments

Twitter's new monetization strategy — trial and error

It's interesting that Twitter took such a long time coming to the table with monetization plans. Because now it seems like the company is just coming up with as many strategies as possible to see what sticks.

Today Twitter made a push with two new services — @earlybird and Name Search. But the one that has the most potential for monetization won't be capitalized on by Twitter. At least for now.

1 comment

Twitter's latest ad experiment: paid trending topics

Twitter's attempts at developing a viable business selling ads are in full swing. Twitter's latest experiment in this area: paid trending topics.

As I write this, Twitter users will find 'Toy Story 3' in the list of Twitter's worldwide trending topics. But unlike the other trending topics, it has a prominent 'Promoted' image next to it.

3 comments

What's a scoop worth? Sometimes, not much -- even online

If you're an online publisher in the tech space, you probably have reason to envy Gawker Media. After all, one of its properties, popular tech gadget blog Gizmodo, recently broke what Gawker Media owner Nick Denton himself has billed "pretty much the biggest tech scoop ever."

That scoop, of course, is the 'lost' next-generation iPhone. As the story goes, Denton purchased it for $5,000 from the man who found it in a bar after an Apple employee left it behind.

1 comment

YouTube is uploading 24 hours of content every minute. And monetizing it.

Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every minute. They encouraged users to upload even more. Today, they've announced that a full day's worth of content is uploaded per minute.

And finally, YouTube is in a position to monetize those videos.

1 comment