Posts tagged with Moneysupermarket

Nine of the best social campaigns from October 2014

It’s nearly November so it’s time to go on a whistle stop tour of the best social campaigns we’ve seen in the past month.

Before you ask, there is zero proof of ROI in this post. That’s not what we’re here for.

I’m merely trying to highlight cool and interesting social campaigns that have emerged in the month of October.

Read on to find out what we've seen, or for more on this topic check out my similar posts from August and September...

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ashley friedlein

Airbnb to BSkyB: 10 more speakers at the Festival of Marketing

Before you disregard this post as a promo for the Festival of Marketing, be aware I've included handy links to brilliant brand blog posts within.

From Airbnb to BSkyb, Barclays to B&Q, Paddy Power to the NHS, check out the wealth of speakers at this year's Festival.

Join us in the heart of old London at Tobacco Dock, November 12-13th. For even more reasons, see the full speaker list and ten more of the best.

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When is a comparison site not a comparison site?

The UX world has been gearing up for a big event this week. No, not the US Presidential Election (although hopefully poor usability will not play a major part in this election as it supposedly did in 2000 ).

Today (November 8) is actually World Usability Day 2012, during which organisations and companies around the world hold events to spread the word and work of Usability and UX Professionals.

This year’s theme, apt for the current economic climate, is Financial Services. So, in keeping with this we decided to take a look at how two of the UK’s most popular financial comparison web sites stacked up against each other: Confused.com and MoneySupermarket.com.  

Using whatusersdo.com we asked users to conduct some typical tasks involving a specific type of financial service that many of us may be familiar with as it blurs the line between finance and lifestyle: pet insurance.

The results were quite surprising and not what I would have predicted. My guesses of the issues: confusing terminology, cluttered layouts, not knowing where to start, were all present but not the main problem.  

I think it’s a reasonable assumption to make that when someone goes to a comparison site to look at the cost of insurance they expect to be able to, well, get a comparison.

The two sites that we tested both failed in this mission in their own way. 

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MoneySupermarket outperforms banks for key financial search terms

New research shows that MoneySupermarket is outperforming the major high street banks in search visibility for many consumer financial products.

StickyEyes' Online Consumer Finance Intelligence Report shows that the price comparison site achieves the highest visibility in organic search for common financial products such as current accounts and savings, but also in more lucrative categories such as mortgages and loans.

While price comparison sites provide many of the traditional brands with the necessary means to advertise their products online, they also go head-to-head with the very same operators as they compete for premium positions within SERPs.

The report takes an in-depth look at several different banking sectors, but here we highlight the results for mortgages and credit cards.

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