Posts tagged with Monsoon

Mega menu design trends in ecommerce: 2011 vs. 2014

Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.

This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.

Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they've evolved.

Here they are...

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the digitals logo

Seven inspirational email marketing case studies from The Digitals

One of the best ways of improving your digital marketing skills is to try and learn from the best.

That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies.

Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013.

And to find out more about how you can get involved, read my post on 10 tips for writing a stand out awards entry for The Digitals...

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swoon for monsoon

A swoop through Swoon, a boon for Monsoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It's full of products and rich content and was built by Rockabox Studios on the Ceros design platform.

With the prices of Monsoon apparel comparable with Cos – middle to upper high street pricing - and the more artisan pieces pricier still, at more than £300, this feels like a good move.

The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. I can see this campaign of shoppable magazines as a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.

The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while.

Let’s take a more detailed look at Swoon.

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