Posts tagged with Moosejaw

What is customer retention and why do you need it?

They came, they bought, they went away and never came back. 

You've driven a customer to your site with an effective paid search campaign, you've kept their attention with some beautifully persuasive design and a first class user experience. 

Then by making the checkout as hassle free as possible and by offering them free shipping and a terrific returns policy you've given them an exemplary ecommerce experience... Fantastic work! Now you can go home early and watch Adventure Time. 

But wait! How do you encourage your customers to come back? How do you use the goodwill fostered during that first experience into something even more meaningful?

Alright you don't have to go off and buy a boat together, but it would be great if they popped their head round the door every so often in the future. After all retention costs far less than acquisition and achieving higher customer lifetime value makes your business a much stronger prospect for the future. 

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How Moosejaw's tone of voice creates hilarious multichannel experiences

Last month in my round-up of how seven ecommerce brands use highly persuasive copywriting I covered one of my all time favourite examples.

Moosejaw is a US-based retailer and ecommerce store specialising in outdoor recreation apparel and equipment.

What separates Moosejaw from its competitors is its consistently hilarious and quirky tone of voice that runs through all of its website copy, advertising and customer service channels.

I talked to Moosejaw’s CEO Eoin Comerford and customer service director Chad Caudhill about the importance of brand tone of voice, how it effects the company culture, its perception in the wider ecommerce world and the benefits of being an engaging, off-the-wall brand with bucket load of acerbic charm.

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How seven ecommerce brands use highly persuasive copywriting

Just be a human. It's fairly easy to do. You are one after all.

This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted how Onefinestay, Firebox, Norman Records, Firebox, Mr Porter and BrewDog use different writing styles in order to achieve similar goals.

The gains from creating quality copy for your ecommerce site are huge and widely varied: it can make your brand more trustworthy and foster a deeper sense of loyalty. Inventive, engaging or witty copy will entertain your customers and encourage them to stick around. The creation of original copy can also create a deeper job satisfaction because your writers will have more creative freedom.

This is before we've even got to the possible improvements in conversion rates.

How can all of this be achieved? Take a look at some of the examples below for inspiration and always remember the opening mantra.

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