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Hollywood and social media may seem like a match, but if Facebook is a big part of 'social media', the movie version of the relationship may not have a happy ending.
Last year, just as the world's largest social network was prepping to go public, it was publicly dissed by automaker GM, which said it was cutting its spend on paid Facebook paid ads.
Now it looks like movie studios, not sure of the ROI from their Facebook investments, may be following in GM's footsteps.
Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.
This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.
The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web's development, and not for the better.
Given the impact this dark and misguided legislation would have on the internet economy, it's no surprise that many are coming together to do what they can to ensure it doesn't become law.
Unfortunately, however, the discussion about SOPA is incomplete.
Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.
Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.
Should eBay be liable for trademark infringement when its vendors offer counterfeit goods for sale? Famous jeweler Tiffany & Co. has been arguing since 2004 that it should.
The case finally reached the Supreme Court, which rejected Tiffany & Co.'s appear on Monday. That leaves a lower court ruling, which went in eBay's favor, as the final word on the matter in the United States.
Last month, beleaguered video rental chain Blockbuster filed for bankruptcy. While the company's demise can be blamed on a number of factors, it's hard to ignore one: the rise of Netflix.
Netflix, which is now an $8bn corporation trading at just over $153 per share, looks poised to capture a big part of the nascent streaming business.
Movie studios think cheap DVD rentals are a major factor in DVD sales that have been on the decline for some time. And now one of those studios, Warner Bros., may have the ability to prove the theory right or wrong.
That's because rental giant Netflix has inked a deal with Warner Bros. under which Netflix won't rent new Warner Bros. releases until they've been on sale for 28 days.
Selling DVDs is a tough business. Just ask movie studio execs, who have watched as digital downloads and cheap rentals have cut into what was once a far more lucrative business. DVD sales started declining years ago and the pace of the decline isn't slowing. In the first half of the year, sales fell more than 13%.
So what's a studio exec to do? Right now, some seem willing to do whatever it takes to beat back the rise of rentals. But perhaps they should instead be having lunch on a regular basis with Jeff Bezos as a new Amazon.com promotion might be worth a look as a new business model.
Imagine for a moment that you're the CEO of Netflix. The movie studios don't really like you. They think low-cost rental services like Netflix are cutting into DVD sales, which have declined. So they come up with a plan to block rentals of new releases for a short time, perhaps a month.
The question: do you oppose this plan or do you look to negotiate with the studios for some sort of benefit?
If there was any group of individuals that you would expect to fight copyright holders to the bloody end, the people behind The Pirate Bay (TPB) were it. But apparently, a costly legal defeat can really take the wind out of just about any pirate's sails.
According to a press release issued today, the owners of TBP have sold TBP to publicly-traded software company Global Gaming Factory X (GGF) for $7.8m and GGF "intends to launch new business models that allow compensation to the content providers and copyright owners".
Pirate Bay, the Swedish website known for hosting one of the largest indexes of pirated BitTorrent files, is embroiled in perhaps the copyright battle of the century.
Unlike many websites that engage in or facilitate alleged the sharing and downloaded of pirated content, The Pirate Bay has managed to stay in business since 2004 despite its visibility. And as record labels and studios see it, Pirate Bay is a business, complete with management and investors.
There has been a lot of talk about the decline of the traditional entertainment industry the past several years.
As a growing and maturing Internet has become a much more powerful medium for the distribution of media, traditional entertainment enterprises, from television networks to record labels, have increasingly faced new challenges that many argued threaten their survival.