Posts tagged with Msn

YouTube adds cars and travel to its channel line-up

YouTube has launched two new motor channels to add to its ever increasing range of original content.

The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.

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Capital One signs up for MSN Exclusives

Capital One is the first major brand to sign up for a multichannel advertising deal across MSN’s new website, mobile and Xbox.

The deal wraps Capital One banners and pre-roll ads around a special section of MSN Entertainment called 'MSN Exclusives', as well as tie-ins to exclusive web content and competition prizes.

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MSN extends mobile presence with new iPad app

MSN has extended its mobile offering with a new iPad app, mirroring the format of its redesigned website with five different channels.

The site is already available on mobile, PC and Xbox, and MSN says the free iPad app is part of a plan to bring its content to as wide an audience as possible.

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How well is your brand being Bing'd?

Now that the world has had a bit of time to get used to Bing in all its glory, we've been giving some thought to what new opportunities it could present to brands.

As somebody who spends a lot of time talking with organisations about how they can make the best of Social Media opportunities (but who also has a long history in the world of search) it's very exciting to see a brand new search engine. And not just a search engine; this appears to be a major shake-up in the world of search results.

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Amazon shuts the book on PPC arbitrageurs

PPC arbitrage has always been a touchy subject for search engines, marketers and affiliate program operators.

Countless millions have been earned by arbitrageurs who purchase ads through Google, Yahoo and the link and send that traffic to affiliate programs through which they can earn more than they spend on those ads.

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MSN gets into celebrity news with Wonderwall

Microsoft's track record online isn't so great. Despite spending billions on its MSN unit over the years, Microsoft is still struggling to become a true 'destination' for internet surfers. That's not entirely surprising given the fact that, at its core, Microsoft has always been better 'technology' company than anything else.

So Microsoft turned to Hollywood's BermanBraun Interactive to build a new content site in one of the most popular, and competitive, content verticals: celebrity news.

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