Sometimes it doesn't seem like two great tastes will taste great together, but combining Michael Cera with the cast of "The Jersey Shore" turned out to be a winning strategy for MTV this week. The music network brought the emo film star to its studios this week to get some guido tips from the pros. The resulting images and video were leaked online to create maximum blowout for both Cera's movie and MTV's new hit show.
Television networks have learned a few lessons from online advertising, but a new effort by Disney ignores the distinctions between the two media. According to AdAge today, ESPN and ABC are now testing advertising that will run above or below network shows during programming.
The latest in the networks' efforts to combat commercial fast forwarding, this plan confuses intrusion for engagement.
Despite the fact that the demand for great music never wanes, record
labels have it rough these days. The cause: one part misfortune, one part
To survive and thrive in the digital age, record labels need to think beyond their traditional business models.