Posts tagged with Mulitvariate Testing

Web analytics: newspaper savior?

The newspaper business may be old and stodgy, but it's quite evident that its future depends on embracing the internet. And internet technologies.

One of those technologies: web analytics. Yesterday, The New York Times detailed how newspapers, once leery of web analytics, is increasingly taking a second look, recognizing that the real-time consumption data web analytics can provide is too valuable to ignore.

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