Posts tagged with Mullen

Facebook vs Twitter: where will you be talking about Super Bowl ads?

Facebook has announced it's partnership with US Today to create the Super Bowl Ad Meter app.

Facebook users can rate Super Bowl ads as they watch the game and then share and discuss the commercials with their friends. This will take what US Today have been doing since 1989 with a select panel of viewers and move it into social networks.

But this type of ad tracking in social media isn't a new one. It's been going on over on Twitter since 2009 with Brandbowl.

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The Super Bowl and the value of social media

super bowl logoThe research studies, expert opinions and post-mortems are rolling in. For some, the Super Bowl is the biggest game of the year. For others, it's the biggest (and certainly the most expensive) television advertising event. And there's never a shortage of gurus, pundits and wannabes eager to weigh in on how Super Bowl spots integrate with the online flavor du jour. It used to be Web sites, then search. This year, of course the talk is all about social media.

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