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Posts tagged with Multi Channel

The big tip for 2012: convergence is here

Multichannel strategy has been on the agenda for the past few years, it is not a new phenomenon.

Whether marketers have reached multichannel nirvana is up for debate, but we’ve no time for that now, we’ve moved on. 2012 is all about convergence.


Developers, publishers beware: everywhere is nowhere

iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...

The number of channels and platforms on the internet and mobile internet is astounding. And it's growing practically every single day. In many ways, this is a blessing, but it's also a curse for developers and publishers.


What is behind the Christmas 2010 online growth figures?

Many retailers have published their Christmas results recently and on first glance it shows that many retailers did extremely well over the period online, compared to Christmas 2009.

It's only when you look at these figures relative to overall trading figures for each business that the true picture comes to light and all is, perhaps, not as it seems.


Murdoch and Branson: blinded by the iPad's glare?

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple's tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines.

While it remains to be seen whether or not the iPad will be as beneficial to traditional publishers as many hoped, it has become clear that finding success on the iPad isn't any easier than finding success in the broader market.

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The importance of integrated multichannel marketing

Integration and Multichannel are words on the lips of almost every marketer in the world.  Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy, but the skill-sets to be able to do this effectively are often lacking. 

In Econsultancy's course on 'Multichannel Marketing', I'll be exploring how integration really works and how to plan, execute and measure campaigns in a multichannel environment. Read this extract below of some of the themes that are discussed in the course.