Posts tagged with Multi Screen

US smartphone engagement has overtaken desktop: stats

Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013.

Although tablets were very much in their infancy in 2010, they too have seen a mighty increase over the same period, a 10-fold growth to 124bn minutes per month.

These figures come from comScore’s latest report on the future of digital in the US.

It states that smartphones alone have surpassed desktop usage in 2013, with 429bn minutes now spent on the previously dominant screen.

Here’s a look at the current state of a multi-platform USA.

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32% of UK consumers make purchases on a smartphone: stats

UK consumers are far ahead of Europe in terms of using smartphones for online shopping.

Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32%. This is compared to just 8% in France, 15% in Germany and 19% in Sweden.

These findings come from the latest TNS research commissioned by Google, which explores the growing importance of online platforms in the consumer journey, from research to purchase. 

The research also looks more broadly at internet usage across devices. Here is the online state of the UK in 2014, compared to last year: 

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More than 40% of online adults are multi-device users: stats

This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behaviour when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.

It’s becoming increasingly common practice to switch to a different device, even though we may have started a task on a different one all together.

While sat at home, it’s far easier to research a product we’ve seen on television via the smartphone that’s sat within arm’s reach, than it is to walk ALL the way to another room to fire up a desktop computer and wait minutes for it to boot up. It’s a wonder we ever bought anything online before the advent of smartphones.

However for the actual purchase or completion of more seemingly complicated task, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop or desktop computer.

Here are some more stats from the study, plus bonus 'real-life' photographic examples of multi-device use.

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Aaron Kahlow: 'Big Data has zero to do with any campaign or its size' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our third interview features Aaron Kahlow from the Online Marketing Institute.

Aaron's mission statement for the OMI is to enable professionals to execute efficient campaigns, drive higher ROI, and advance personal career goals.

Read on to find out Aaron's current thoughts around "big data," the state of search and more.

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Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not broken"

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.

Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.

Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.

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Facebook Buy Button

Buy with Facebook?

Given the increasing pressure on Facebook’s leadership to come up with strategies that not only boost revenue but restore confidence in investors, it seems like there is no shortage of advice on how the company can better monetize their user base. 

One thing I haven’t seen, and I am going to adventure here, is developing a mechanism that allows Facebook users to make purchases on other websites, using their Facebook identity.

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Your tablet loves Mad Men: new report explores the multi-screen reality

Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.

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