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Posts tagged with Multichannel Marketing

The state of cross-channel marketing in Asia-Pacific

Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day.

One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship.


Data analysts vs. data scientists: What’s the difference?

To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.  

But is it data analysts they want, or data scientists? And how many really know the difference? 


Three key takeaways from our Multichannel Customer Intelligence report

The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success. 

This is according to our new report, Multichannel Customer Intelligence, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels. 

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The future of multichannel marketing in APAC

According to a recent study by Econsultancy, it seems that APAC is significantly behind North America in deploying multichannel marketing.  

In this post we'll look at some examples from the cutting edge which tell us where things are going.


How important is multichannel marketing in APAC? [Stats]

A recent Econsultancy survey asked marketers what they felt was the most exciting opportunity in digital.  

How did multichannel marketing fare in APAC?


Q&A: Allyson Stewart-Allen on how to succeed in a multichannel environment

Marketing in an increasingly multichannel environment is a complicated task.

Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.


Only 14% of marketers integrate campaigns across all channels

A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  

We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. 

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Six case studies proving the effectiveness of multichannel marketing

Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.

It will also be one of the key themes at our Festival of Marketing event in November. 


Five important things to look for in a tag management tool

Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.

But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.


Why email is vital for multichannel marketing

Email is the marketing channel that refuses to die, no matter how much scorn people pour on it.

In fact, the emergence of the multichannel discipline has actually given email marketing something of a boost.


Three key insights from our new Reality of Multichannel Marketing report

The past decade has brought with it a massive increase in digital marketing platforms and technologies, giving marketers the ability to focus on multichannel like never before.

This has fundamentally altered the way brands plan and execute marketing strategies and given us new insight into how customers are using those channels. 


Five New Year’s resolutions for marketers

It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them.

However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.

Some of the most common resolutions for bettering oneself are not all that far off from our brand goals. Read on to learn how marketers can apply the most common new year’s resolutions to 2015 marketing plans.