Posts tagged with Multichannel

C is for…joined up marketing excellence: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post by Maria Wasing, was originally published on the Episerver blog. Maria looks at the five Cs of multichannel marketing...

0 comments

A bad customer experience affects all channels: a #JUMPchallenge

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post was written by Geoff Galat, and was published on the tealeaf blog. Geoff talks about how a bad customer experience has a knock on effect across all channels. 

0 comments

Tracking multichannel sales: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post is by Merinda Peppard, and was originally published on the Efficient Frontier blog... 

0 comments

Q&A: Jonathon Brown, Head of Online at John Lewis

Jonathon Brown is Head of Online at John Lewis, and has played a key role in integrating the website with the rest of the company's operations, as part of its multichannel approach to retail. 

Jonathon will be at Econsultancy's JUMP event next month, talking about the multichannel measurement challenge: how to measure success across channels, and the best metrics to use. 

We don't want to give too much away before the JUMP presentation, so I've been asking him about some other areas of John Lewis' multichannel strategy... 

2 comments

Joining online with offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This entry comes from Darika Ahrens, and has been published on the Grapevine Consulting blog...

0 comments

Joined up marketing for small business: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

In this entry, taken from the JupiterJasper blog, Bronwyn Durand looks at the issue of joined up marketing from a small business perspective... 

0 comments

The consumer doesn’t distinguish between online and offline: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This latest entry comes from Jed Hallam's blog, and looks at the reason why companies need to join up their marketing efforts: the consumer. 

0 comments

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

Kevin Cochrane, Chief Marketing Officer of Day Software, discusses the importance of implementing a multichannel marketing approach across all touch points of an organisation. 

0 comments

Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

The post comes from Illiya Vjestica, and was originally posted on the Dog Digital blog. The whole post is worth checking out, but here is an extract showing how some UK brands are using multichannel.

0 comments

A great user experience extends beyond the website

As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won't come back.

I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they addressed every one of their customers' points of pain, they had gone above and beyond in so many ways.

3 comments

Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This guest post from Anthony Burke is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

It was originally published on the WSI blog, and looks at how some offline marketing techniques can be integrated with online marketing... 

0 comments

Why data is important three times over in our multichannel world: a #JUMPchallenge post

This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world... 

0 comments