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Posts tagged with Multichannel

Joining online with offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This entry comes from Darika Ahrens, and has been published on the Grapevine Consulting blog...

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Joined up marketing for small business: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

In this entry, taken from the JupiterJasper blog, Bronwyn Durand looks at the issue of joined up marketing from a small business perspective... 

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The consumer doesn’t distinguish between online and offline: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This latest entry comes from Jed Hallam's blog, and looks at the reason why companies need to join up their marketing efforts: the consumer. 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

Kevin Cochrane, Chief Marketing Officer of Day Software, discusses the importance of implementing a multichannel marketing approach across all touch points of an organisation. 

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Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

The post comes from Illiya Vjestica, and was originally posted on the Dog Digital blog. The whole post is worth checking out, but here is an extract showing how some UK brands are using multichannel.

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A great user experience extends beyond the website

As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won't come back.

I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they addressed every one of their customers' points of pain, they had gone above and beyond in so many ways.

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Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This guest post from Anthony Burke is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

It was originally published on the WSI blog, and looks at how some offline marketing techniques can be integrated with online marketing... 

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Why data is important three times over in our multichannel world: a #JUMPchallenge post

This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world... 

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Halfords: mobile site review

Halfords launched its first mobile website last week which aims to cater for users doing product research on the move, another multichannel move by the retailer. 

The new mobile site was developed by Salmon, and allows users to browse items and reserve them for collection from their nearest store. I've been trying the site out... 

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IBM acquisition of Unica highlights importance of multichannel

IBM's acquisition of Unica announced on Friday provides further evidence that the multichannel customer experience and integrated marketing communications are finally getting the attention they deserve.  

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Simon Robinson of Responsys is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October...

Marketing in today’s cross-channel environment demands a more nimble holistic approach, one where customer behaviour and preferences determines the content, timing and channel for marketing messages.

Below are my top tips on how to achieve excellence in joined-up marketing...

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Smartphone users are more active shoppers: survey

Mobile is playing an increasingly important role in the way that customers browse and research purchases, with a third of smartphone users browsing retail sites on their phones. 

A survey by eDigital Research used a sample of 1,200 mobile users, half of which had smartphones, asked how people used phones as part of the research and purchase process. 

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