The global edition of our Internet Statistics Compendium saw a bumper update this month, collecting some of the most interesting freely accessible data published about all things digital – including social media, mobile and ecommerce.
One area which I think is particularly deserving of our analytical curiosity is multichannel commerce, and PwC’s recent report on the subject is excellent reading at a time when shopping across offline and online internationally is still a relatively mysterious beast.
A new Yahoo!7 survey has revealed that social media is playing an increasingly larger role in influencing the television viewing habits of Australians.
The second annual Social TV Survey polled more than 7,000 online Australians late last year and found that almost half of the respondents (43%) used social media while watching television.
By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, Noodle Live have also found a way to give added value to conference organisers and exhibitors.
I spoke to founder Clemi Hardi about improving events with multichannel ideas.
Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.
These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries.
The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage.
I have realised over the years that most people are no longer satisfied with simply buying goods and services. They expect engaging experiences and want shopping to be fun.
Entertainment is playing an important role in the customer journey through concepts like gamification and pop-up shops for instance, but it seems that not everyone is taking advantage of this.
Almost everywhere in the world shopping centres are currently revamping or downsizing to survive.
Their future may not include stores as we know today, but increasingly more pop-up retailers showcasing their products or services and the use of mobile and digital technology to enhance the in-store experience.
The second edition of Econsultancy’s Marketing Attribution Management Buyer’s Guide has just been published, highlighting the latest trends in an area which is proving its worth in an increasingly multichannel and data-driven world.
The buyer’s guide includes profiles of 23 vendors of attribution technology and services, from those with a heritage in web analytics, paid search, tag management and ad serving, to agencies and consultancies offering attribution modelling for their clients.
Think about all the ways that a marketer can reach a consumer.
It’s the view of many that the more traditional methods such as direct mail are now battling against the variety of other channels, the ever-growing organisational use of social media for example.
This however, simply shouldn’t be the case.
TV presenter Mary Portas believes that Britain’s high streets have been subjected to decades of erosion, neglect and mismanagement, which has led them to the point of extinction, but she’s overlooking a very simple truth.
British consumers habits have changed. The UK has migrated online. To coax local shoppers out from behind their computer screens and back into high street stores British businesses need to reach customers online.
Online advertising should be the answer, but a lack of systems that work have constrained widespread online ad adoption amongst Britain’s smaller, local businesses.
Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities.
As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet 'is one of the key threats to retail on our high streets'.
We see it differently: the internet is vital to the future of the high street.
In our new report, 'How the Internet can save the High Street', (free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers.
Here are a few highlights from the report....
What are the best multichannel marketing campaigns you've seen over the last six months? Which brands are the most innovative in this area?
In advance of our JUMP London and JUMP New York events, we're offering two free passes to each event for the top suggestions we receive.
We'll also feature the top ten responses on the blog in the run up to the events. Just use the #cometojump hashtag and share your thoughts on joined up campaigns in the past six months that have impressed you.
For some inspiration, here are five of our favourite campaigns from the past few years...