Posts tagged with Multivariate Testing

Yahoo loves multivariate testing

It's one of the most powerful tools in an online publisher's arsenal but it's one that few make effective use of. I'm talking about multivariate testing.

As part of its effort to turn its business around, Yahoo is using multivariate testing extensively on its homepage to figure out which combinations of content and features produce the best results.

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Google releases The Techie Guide to Google Website Optimizer

Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.

It enables publishers to test the impact different content and designs have on website conversions.

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