Posts tagged with Mums

digital marketing statistics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.

For more digital marketing stats, check out our Internet Statistics Compendium.


BabyCentre study reveals changes in mums' shopping habits after birth

Almost two-thirds of mums say that after having a child they would prefer to do all their shopping online, according to a survey by parenting website BabyCentre.

Nine out of 10 mums surveyed said they had shopped online in the past 30 days.

This shift appears to be motivated by the convenience of online shopping, since respondents reported feeling more guilty (+186%), rushed (+121%) and stressed (+39%) when shopping offline, compared to how they felt before having children.