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A massive WTF moment interrupted my reading of The Observer's review of the paywall going up around the Times and Sunday Times.
Rupert Murdoch is forging ahead with his plan to charge for all News Corp. digital content. But he revealed this week that he's not above a little collusion in his industry. During a National Press Club interview at George Washington University, Murdoch explained that consumers will gladly pay for newspaper content:
"When they have got nowhere else to go."
Too bad for Murdoch that he can't control the prices of his competitors.
So the inevitable is upon us; Rupert Murdoch has at last announced the final details of the Times Online pay wall, due to be implemented in June.
Whether you think this is a good thing or not for the news industry as a whole, it has certainly thrown up a compelling argument in its favour, in terms of digital marketing.
Commentators have queued up to tell Rupert Murdoch that his plan to charge for online content is wrong. But I think it's obvious that he can charge.
Murdoch's got the will to charge, access to value-add content, and has a lot of experience selling subscription products in the UK. The question is not whether he can charge - it's whether his competitors can match his content and experience.
Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.
Launched last week, Sky Shopping is a price comparison site displaying products from retailers including M&S, John Lewis and Comet.
There are already plenty of shopping comparison sites out there, so is this one any different?
Globrix is a property search engine that was launched earlier this year, backed by News International.
I looked at the site a few weeks ago, and was impressed by its simple, stripped-down user interface, as well as the number of listings.
Here, we talk to Globrix CEO Daniel Lee about the online property market and where he sees the site heading...
MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.
The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?
As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).
The unveiling of MySpace Music last week was eagerly anticipated and was notable because the site managed to launch with all four major record labels as joint venture partners.
But as a product, does MySpace Music live up to its promise? I decided to give it a test drive to find out.
In a post more than a year ago, I discussed the commoditization of social networks.
Launched earlier this year, Globrix is a property search engine which claims to have nearly every property on the market in the UK listed on its site.
Rather than charging estate agents a fee, as sites like Rightmove do, Globrix scrapes listings from estate agents' websites, hoping to make the site more comprehensive than its rivals.