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Posts tagged with National Trust

national trust instagram

Three innovative examples of Instagram UX hacks

How can brands create interactive experiences on Instagram by 'hacking' the existing UX?

Here are three clever examples...

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A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

national trust

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here's what he had to say.

national trust

Eight reasons the new National Trust website is funkier than yours

"Oh, he lives in a house, a very big house in the country."

Join me in song as I celebrate one of the most beloved institutions in the UK and the launch of its new website.

Yes, it's the National Trust for Places of Historic Interest or Natural Beauty, or simply National Trust for short.


National Trust: iPhone app review

The National Trust has just released an iPhone app which pinpoints properties and places of interest near the user's location, something which could be a good way for the Trust to attract more casual visitors to its sites. 

I've been trying out the app...